Imagine for a moment that there was an electronic sign outside your house showing its market value every day.
Paul Choi
Principal and Financial Adviser
BCom
About Paul
Paul Choi is a Financial Adviser and Advice Team Manager at Cambridge Partners, with over 15 years of experience in banking and financial services. Based in Christchurch and well-established in Wellington, he helps clients plan for retirement, manage their money, and make confident financial decisions.
He leads a team that specialises in complex advice areas such as investment visas, pension transfers, and solutions for non-residents. Known for his clear communication and practical problem-solving, Paul builds strong relationships and ensures advice is always tailored, understandable, and grounded in each client’s values.
Paul holds a Bachelor of Commerce and a Graduate Diploma in Business Studies (Personal Financial Planning). He is Chair of SIFA (Supporting Independent Financial Advisers), serves on the Financial Markets Authority’s Financial Advice Regulatory Panel, and enjoys writing articles to share insights and contribute to the future of advice in New Zealand.
When he’s not working, Paul spends time with his wife and his two young kids, lifting weights at the gym, serving at church, or pulling weeds in the backyard.
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Paul's Insights
Every few months, a familiar debate resurfaces over dinner tables, in the media, or online. “Boomers had it easy.” “Millennials are locked out of the housing market.” “Gen Z will never retire.”
Imagine trying to get fit. You could chase every new diet or workout trend, or you could follow a proven plan. The same goes for investing.
As a wealth management professional, I’ve observed that most people approach financial planning with a focus on immediate numbers – how much they earn, how much they can save, or what returns they might get.
